Thread: Real Groove [3rd Single] [Official Thread]

  1. #2071

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    Quote Originally Posted by ello! View Post
    Why is it that music videos were affordable for all kinds of artists in the 90s but not now? It’s so weird. It suggests the music industry is in some kind of decline.

    Music videos are affordable, that's why everyone still makes them.
    There are artists today that only have a youtube career and they make a good living out of it as they can tour every city in the world and draw crowds because of their videos. The music comes second.
    They maybe have 1% of Kylie's wealth but they just invest differently. Because they aren't a super pp star they don't need 15000 people at their show to make it profitable. + they didn't grow up in the times where videos were created for single and album sales. They are growing up in times where the videos are created to promote your brand.
    I think most record companies and artists from those times still think like that and therefor don't invest much money in them anymore.

    The most beautiful and interesting videos are posted every day. It's just a different story for a lot of 'older' generation pop stars (which imo shouldn't be)

  2. #2072

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    Quote Originally Posted by mach2000 View Post
    Cause the videos were half assed budget videos. Don't bother if it's just Kylie looking pretty with no replay value... now that's a true waste of money
    But From here on forward (should have started a decade ago tho) everything should be done with 'legacy' in mind. A video is what people will be looking at a decade from now. It's how people remember a song and especially artist. it won't do much for sales, but a striking video will do everything for her legacy and therefor touring career, radio support, streaming support, invites to shows and performances on big shows/award shows.

    You're not just promoting your album, you're promoting the tour as well (if there was one)

    If the record company doesn't want to invest, she could easily do it herself and build on that so at some point she doesn't have to spend a dime on a big budget video anymore as they will be sponsored or financed by her social media posts.

    But big budget now is a completely different story than the 80's or 90's... Everything is soo much cheaper now and with some creativity you can basically create big budget videos with no budget at all if you want to.. The possibilites have mutltiplied by XXXXXX% since then

    Having said that. Real groove doesn't need a video imo. It has a good enough video as is
    A great Lyric video tho, even animated, could be nice
    Yes no one can deny the power of a video and she has clearly taken a risk working with Sophie. Personally I think she achieved an iconic look in Magic with the gold hooded dress and could have gone further down the Grace Jones route to pay homage to that era, but the video falls way short of that.
    I agree the budget doesnt need to be huge, its who you work with.
    But returns are always going to take priority and BMG and K are not naive in thinking that realistically just how much reach do her videos achieve nowadays. Maybe 7-10M youtube views for lead tracks? Its not worth further investment.
    Personally Im happy with the ID performance of RG as a video, otherwise the GP would not yet have a glimpse of that performance which is probably one of her best.

  3. #2073

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    OR..... maybe they are holding back some cash for single 4 video🤞🏻🤞🏻 and feel the ID performance is adequate for this release.....who knows!!!

  4. #2074
    Regular ryanedwards's Avatar
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    lol
    Quote Originally Posted by davidoff5 View Post
    OR..... maybe they are holding back some cash for single 4 video爛爛 and feel the ID performance is adequate for this release.....who knows!!!

  5. #2075
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    According to someone on Popjustice, video 4 has been filmed already. Fingers crossed.

  6. #2076
    Previously: ChristopherP BrotherInRhythm's Avatar
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    Quote Originally Posted by sunderlandladnew View Post
    Of course it’s in decline, massive decline.
    Well, that's actually completely untrue.

    Screen-Shot-2020-05-04-at-11.45.00-648x491.jpg

    Music revenue has been growing constantly and without interruption since 2014 and has now gone back up to the level it was at in 2003/2004. It's still a bit lower than in the pre-Internet days of the late 90s but it's getting there. The main difference, however, is that back in the 90s/early 00s most of the revenue was comign from a very narrow selection of huge artists who could then have massive budgets for videos. These days it comes from millions of releases as everything is available and no one is limited by what the local store has in stock.

  7. #2077
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    I'd love to see a video for Where does the DJ go.
    Lots of Soul Train choreo similar to Infinite Disco.
    Maybe Kylie could do a Můnica and Ross friends style parody just to give it some comedy and repeat views.
    A bit like Cheep Thrills by SIA.

  8. #2078
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    Quote Originally Posted by BrotherInRhythm View Post
    Well, that's actually completely untrue.

    Screen-Shot-2020-05-04-at-11.45.00-648x491.jpg

    Music revenue has been growing constantly and without interruption since 2014 and has now gone back up to the level it was at in 2003/2004. It's still a bit lower than in the pre-Internet days of the late 90s but it's getting there. The main difference, however, is that back in the 90s/early 00s most of the revenue was comign from a very narrow selection of huge artists who could then have massive budgets for videos. These days it comes from millions of releases as everything is available and no one is limited by what the local store has in stock.
    But the fact is that at the end of Kylieís PWL era and throughout Decon, she was hardly that profitable but they could STILL afford music videos. And they seemed to be much higher quality than anything Kylie has done with BMG except Stop Me From Falling.

    Itís just weird to me that with our capitalist society where apparently everyone is getting richer and richer, record companies canít do what they used to be able to do...

  9. #2079
    Pinkadelica! tatababa's Avatar
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    Quote Originally Posted by ello! View Post
    But the fact is that at the end of Kylieís PWL era and throughout Decon, she was hardly that profitable but they could STILL afford music videos. And they seemed to be much higher quality than anything Kylie has done with BMG except Stop Me From Falling.

    Itís just weird to me that with our capitalist society where apparently everyone is getting richer and richer, record companies canít do what they used to be able to do...
    CIM, WITF, DIA, B, CS - donít think any of them was expensive really, yet effective nonetheless. All of which are better than most of Kylieís vids since ATL until Magic came our way.

  10. #2080

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    Quote Originally Posted by BrotherInRhythm View Post
    Well, that's actually completely untrue.

    Screen-Shot-2020-05-04-at-11.45.00-648x491.jpg

    Music revenue has been growing constantly and without interruption since 2014 and has now gone back up to the level it was at in 2003/2004. It's still a bit lower than in the pre-Internet days of the late 90s but it's getting there. The main difference, however, is that back in the 90s/early 00s most of the revenue was comign from a very narrow selection of huge artists who could then have massive budgets for videos. These days it comes from millions of releases as everything is available and no one is limited by what the local store has in stock.
    This revenue argument doesn't help in the real world!. Its a totally saturated market now where the biggest selling album of the whole year did only 460k in the UK.. and the rest.. Are ALL under 300k!. And albums are what make the most money. These kinds of sales where only 10 artists can sell over 200,000 albums in a year.. Means there most certainly isn't a big budget for anyone except the usual top5 artists in the world

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